Limkokwing Fashion Club, the new label bursting with energy has ready-to-wear apparel offering an assortment of versatile pieces, is definitely something we’ve got our eye on. Bold and very cool, in the University’s signature black, the brand focuses on urban flare, with practical clothes that can take you from campus, to smart casual, to evening.

From studded caps, sequined and leather fitted jackets, specially designed handbags, backpacks, accessories and basics like t-shirts and hoodies for both sexes, it seems the stylish crowd may now halt their search.

A world-first is no laughing matter! The brand has plans to be available internationally by the end of the year, no doubt in all the 11 countries the university already has a presence- including UK, Cambodia and Southern Africa.

“We hope to inspire our students, but not just them, anybody, if we are able, to make them feel closer to getting where they want to be, and taking the mystery out of starting your own business or brand,” says Fashion Club Creative Director and Limkokwing Associate Vice President, Dato’ Tiffanee Marie Lim.

“It is a powerful feeling knowing that you are part of something that supports you, and part of an environment or brand that makes you feel at home. Limkokwing Fashion Club is an example of that. We hope we can bring a sense of belonging and a sense of style to anyone that likes clothes, that happen to be really practical, fun, and affordable.”

Named after witnessing the staggering talent found on campus, why not? The global fashion industry is worth billions and the University has already proved its mettle after taking part in runway showcases at Jakarta Fashion Week last year and at London Fashion Week, Paris and Osaka in 2013 alone.

No doubt, this is the university that will take you where you want to be!