World’s First University Fashion Label via Limkokwing Fashion Club
Limkokwing University of Creative Technology has introduced the world’s first fashion label created by students for students under the history making Limkokwing Fashion Club.
The launch took place at Publika, Solaris Dutamas with the presences of Limkokwing University Chancellor DYMM Sultanah of Pahang Sultanah Hajjah Kalsom; alongside YAM Tengku Puteri Seri Lela Wangsa Pahang Tengku Tan Sri Hajjah Meriam and her husband YAB Datuk Seri Mohamed Taufeq Ozair and family; Limkokwing University Founder and President, Professor Emeritus Tan Sri Dato’ Sri Paduka Dr Limkokwing; Chairman of Limkokwing University Council and President of Perbadanan Putrajaya, Tan Sri Aseh; Limkokwing University Vice President and CEO of Centre for Content Creation, Dato Timothy Limkokwing Jr; Limkokwing University Associate Vice President and Fashion Club Creative Director, Dato’ Tiffanee Marie Lim; members of media; students and guests.
The grand event kicked off with Limkokwing’s student performances. It was followed by Limkokwing Fashion Club models on the runaway, who are students from 18 countries. Fashion Club Creative Director Dato’ Tiffanee Marie Lim launched the occasion by signing off on the commemoration board. The programme ended with most popular national song of Malaysia, IM4U.
“We hope to inspire our students, but not just them, anybody, if we are able, to make them feel closer to getting where they want to be, and taking the mystery out of starting your own business or brand,” said Dato’ Tiffanee, the daughter of Tan Sri Limkokwing.
“It is a powerful feeling knowing that you are part of something that supports you and part of an environment or brand that makes you feel at home. Limkokwing Fashion Club is an example of that. We hope we can bring a sense of belonging and a sense of style to anyone that likes clothes that happen to be really practical, fun, and affordable,” added Dato’ Tiffanee.
At the age of 21, Dato’ Tiffanee was voted Prestige Magazine’s youngest ever ‘Most Promising Female under 40’. In 2010, she received the ASEAN Master Class Award as the Emerging Women Entrepreneur of the Year. She also organized the first fashion show by an African and Asian University at London Fashion Week in 2012 and moved on to organize shows at Paris, Japan and China. She is a talented and prolific writer, who has already published four books. She also mooted ‘The Magic of Limkokwing’, an award-winning radio programme which she has directed and scripted.
Limkokwing Fashion Club is a comfy yet glamorous move towards adapting the biggest international trends in the fashion industry with an exciting combination of urban flair and various cultural inspirations for everyone.
“I can see that Limkokwing University’s students here are being encouraged to meet the needs of the current generation across the world. The University has totally given the right opportunity for its students to enhance their skills and creativity. Congratulations to the team on their new effort,” said Mr Krishnasamy from Klang, who attended the event during his shopping visit at the mall.
“It was an impressive event by the students of Limkokwing University. I’m also very proud of the University’s achievement as being the first university around Asia to create its own fashion brand. The clothes are looking very trendy and attractive,” said Samantha, an international student from Mont Kiara.
Limkokwing Fashion Club leads innovative designs made with the comfort and well-being of the customer in mind. From studded caps, sequinned and leather fitted jackets, specially designed handbags, backpacks, accessories and basics like T-shirts and hoodies for both genders.
Each concept carries the magic and sleek edge of current fashion and reflects what it takes to be a trend setter and style icon of future.